Town Logo
What is the symbolism of each part of the logo?
- MORDEN = Elegant and classic, friendly, welcoming, healthy, pathways to walk, leaves of plants.
- CLOCK TOWER = One clock face can represent the past and the other the future.
- SUN = Rising sun of opportunity as well as sunny Manitoba.
- SEE HISTORY UNFOLD = This is all encompassing with the young and old being a part of Morden. The Town’s historic downtown, Museum with history going back 80 million years, historic buildings and the exciting future of the Town of Morden all fit into this theme. This theme has two verbs which makes it very strong.
- COLOURS = The colours are warm and organic and spring from the prairie landscape.
The logo is:
- Easily recognizable. Elegant – not busy.
- Classic in design so that it will not look dated in 20 years time.
- A logo that captures the essence of Morden.
- One that differentiates Morden to the greatest extent possible.
What message does the logo give?
- “Best In Country Living”
- “Historic Town”.
- “Quality of life” – peaceful, healthy, safe and welcoming.
- “The Town that can and still does”.
- Morden is many things and has so much to offer both visitors and residents.
Why have a logo?
- To capture the essence of Morden.
- To differentiate Morden.
- To sell Morden as a year round place for tourists.
- To sell Morden as a great place to live – we have a wonderful “quality of life” to offer people who move here.
Where is the logo be used?
The logo is registered and is only be used by the Town of Morden. All uses need authorization from the Town. The logo is used on:
- Stationery
- Website
- Quarterly Newsletters
- Marketing Materials
- Signs